diff --git a/CHANGELOG.md b/CHANGELOG.md
index e2fb1c1c..635c5961 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,10 @@
+# [0.96.0-dev.1](https://github.com/revanced/revanced-integrations/compare/v0.95.0...v0.96.0-dev.1) (2023-02-10)
+
+
+### Features
+
+* **youtube/general-ads:** hide pill to view products ([43e419e](https://github.com/revanced/revanced-integrations/commit/43e419e6a6b7e6da372b5ec970a70ae86702b706))
+
 # [0.95.0](https://github.com/revanced/revanced-integrations/compare/v0.94.1...v0.95.0) (2023-02-03)
 
 
diff --git a/app/src/main/java/app/revanced/integrations/patches/GeneralAdsPatch.java b/app/src/main/java/app/revanced/integrations/patches/GeneralAdsPatch.java
index abfc8790..e863b473 100644
--- a/app/src/main/java/app/revanced/integrations/patches/GeneralAdsPatch.java
+++ b/app/src/main/java/app/revanced/integrations/patches/GeneralAdsPatch.java
@@ -36,6 +36,7 @@ public final class GeneralAdsPatch extends Filter {
         var artistCard = new BlockRule(SettingsEnum.HIDE_ARTIST_CARD, "official_card");
         var selfSponsor = new BlockRule(SettingsEnum.ADREMOVER_SELF_SPONSOR_REMOVAL, "cta_shelf_card");
         var chapterTeaser = new BlockRule(SettingsEnum.ADREMOVER_CHAPTER_TEASER_REMOVAL, "expandable_metadata");
+        var viewProducts = new BlockRule(SettingsEnum.ADREMOVER_GRAY_SEPARATOR, "product_item", "products_in_video");
         var graySeparator = new BlockRule(SettingsEnum.ADREMOVER_GRAY_SEPARATOR,
                 "cell_divider" // layout residue (gray line above the buttoned ad),
         );
@@ -73,6 +74,7 @@ public final class GeneralAdsPatch extends Filter {
                 communityGuidelines,
                 compactBanner,
                 inFeedSurvey,
+                viewProducts,
                 medicalPanel,
                 merchandise,
                 infoPanel,
diff --git a/app/src/main/java/app/revanced/integrations/settings/SettingsEnum.java b/app/src/main/java/app/revanced/integrations/settings/SettingsEnum.java
index 5b4c0dbb..638338d9 100644
--- a/app/src/main/java/app/revanced/integrations/settings/SettingsEnum.java
+++ b/app/src/main/java/app/revanced/integrations/settings/SettingsEnum.java
@@ -52,6 +52,7 @@ public enum SettingsEnum {
     ADREMOVER_CHAPTER_TEASER_REMOVAL("revanced_adremover_chapter_teaser", true, ReturnType.BOOLEAN),
     ADREMOVER_BUTTONED_REMOVAL("revanced_adremover_buttoned", true, ReturnType.BOOLEAN),
     ADREMOVER_GRAY_SEPARATOR("revanced_adremover_separator", true, ReturnType.BOOLEAN),
+    ADREMOVER_VIEW_PRODUCTS("revanced_adremover_view_products", true, ReturnType.BOOLEAN),
 
     // Action buttons
     HIDE_LIKE_BUTTON("revanced_hide_like_button", false, ReturnType.BOOLEAN, false),
diff --git a/gradle.properties b/gradle.properties
index 7a4ebff9..dc23d644 100644
--- a/gradle.properties
+++ b/gradle.properties
@@ -1,3 +1,3 @@
 org.gradle.jvmargs = -Xmx2048m
 android.useAndroidX = true
-version = 0.95.0
+version = 0.96.0-dev.1